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About Us

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Matt's Story

I Build Revenue Systems That Scale.

For more than 20 years, I’ve built and led B2B SaaS revenue organizations through the stages where growth becomes complexity.  I joined Cherwell Software as the second employee at $0 revenue and helped scale the company to over $100M ARR before its acquisition by Ivanti. I later held a global leadership role at Theatro as it scaled and was ultimately acquired by Motorola Solutions.

 

MC2 OnDemand exists to help founders navigate that same inflection point - where momentum alone is no longer enough.

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By the Numbers

  • Joined Cherwell at $0 revenue → scaled to over $100M before acquisition

  • Held quota throughout my career (up to $110M)

  • Closed enterprise deals exceeding $2M

  • Led global teams of up to 60 people

  • Built and launched new regions, including DACH (in German)

  • Regular board presenter

  • Accountable for both ARR growth and Net Revenue Retention

  • Sought-after ITSM conference speaker

 

This isn’t advisory theory.
It’s operating experience across startup, scale-up, and acquisition environments.

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What I’ve Actually Built

Across Cherwell, Theatro, Altia, and other organizations, I’ve built revenue systems and teams from scratch, including:

  • International GTM expansion

  • Regional launches (including DACH)

  • Sales and Customer Success organizations

  • Partner ecosystems

  • Retention and expansion programs

 

At Cherwell, that meant building and scaling the DACH region from zero presence to a functioning revenue engine.

At Theatro, it meant operating in a growth environment that ultimately led to strategic acquisition by Motorola Solutions.

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Scaling is not just growth.
It’s alignment under increasing complexity.

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What I’ve Learned

SaaS companies rarely stall because of effort.

They stall because:

  • ICP clarity erodes

  • GTM motion becomes inconsistent

  • Retention is reactive

  • Leadership structure lags growth

 

These friction points compound as companies move from Seed to Series B, especially under board and investor pressure.  I’ve seen it from inside the boardroom. And I’ve helped fix it.

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What Makes MC2 Different

I’m not a consultant parachuting in with slides.

I’ve:

  • Carried the number

  • Negotiated enterprise contracts globally

  • Built teams across cultures

  • Presented regularly to boards

  • Owned ARR and NRR accountability

  • Operated through acquisitions and integrations

 

I bring systems, not slogans.

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Who I Work Best With

MC2 is designed for:

  • B2B SaaS founders scaling beyond founder-led growth

  • Revenue teams with momentum but lacking repeatability

  • Organizations that want clarity before hiring full-time executives

 

If you want:
Frameworks without execution → I’m not your person.
An operator who understands pressure → we should talk.

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A Personal Note

I’ve lived and worked internationally.
I’ve built teams across cultures.
I believe clarity reduces stress...in business and in life.

Scaling revenue doesn’t have to feel chaotic.

It requires alignment, discipline, and execution.

That’s what I help build.

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