About Us

Matt's Story

I never set out to be a sales leader. In fact, my career started in a completely different space - helping people navigate global transitions and living abroad. As Executive Director for Interaction International, I spent years delivering speaking engagements, training sessions, and consulting services in over 70 countries. I specialized in guiding and supporting cross-cultural adaptation and transition for international communities - business professionals, schools, missionary families, military families, even the U.S. State Department. It was all about helping people not just survive, but thrive in new environments, a skill that, looking back, became the foundation for everything I’ve done since.

That ability to adapt and help others do the same led me into the world of B2B SaaS sales. I joined a startup in its early days and spent the next 16 years helping scale it from seed stage to a $100 million business. I built and led sales teams, closed complex enterprise deals, and helped navigate the challenges of rapid growth and acquisition.
I took on a global partner leadership role at Cherwell, expanding into APAC and LATAM. I built strategic partner networks that drove some of the largest deals in those regions, proving that a strong channel and partner strategy isn’t just a supplement—it’s a critical revenue engine.

That experience set me up for my next big challenge - international expansion. I packed up my family and moved to the UK to build and lead the EMEA sales and partner organization. I opened a DACH regional office, built a German-speaking team, and even negotiated contracts in German. It was one of the most rewarding challenges of my career - proving that sales leadership isn’t just about closing deals but about creating sustainable, long-term success in new markets.

Now, I’m at a new crossroads. I’ve spent years building revenue teams, refining go-to-market strategies, and leading organizations through massive growth. Now, I’m building MC2 OnDemand, where I help B2B SaaS companies scale through fractional leadership and sales/customer success strategy. 

Looking back, my journey has always been about helping people navigate transitions - whether it was families moving across cultures, startups scaling revenue, or companies expanding globally. And honestly? I wouldn’t change a thing.