Lost in the Sales Wilderness? Your ICP is Your Compass!

Ever been hiking without a compass? You might think you’re heading in the right direction…until you realize you’re completely off track. The same thing happens in sales when you don’t have a clear Ideal Customer Profile (ICP).

I’ve seen this firsthand. Whether I was building a DACH team from scratch, or breaking into new strategic markets, I had to create an ICP every single time. Without it, I was just throwing darts in the dark. Unfortunately, I was wasting time on the wrong prospects and missing the right ones.

If your sales cycles are too long, your win rates are too low, or your churn is too high, there’s a good chance your team is chasing the wrong customers…wandering aimlessly instead of following a defined path.

The truth? Not every lead deserves your time.

🔹 Are your best-fit customers clearly defined?

🔹 Does your team know who to prioritize and, maybe even more importantly, who to ignore?

🔹 Is your ICP backed by data, or just gut instinct?

If you’re guessing instead of knowing, it’s time to take control.

I created the ICP Readiness Quiz to help you assess where your Ideal Customer Profile stands today and what gaps might be costing you deals. It takes just 3 minutes to complete, and you’ll walk away with:

🚦 A quick ICP health check

🎯 Insight into where your targeting may be off

🔄 Identifiable gaps to refine your sales & marketing strategy

Take the ICP Readiness Quiz Now: https://lnkd.in/gFn_TgiV

Don’t let your team wander in the wrong direction. The right customers convert faster, spend more, and stick around longer…but only if you know who they are.