The Intrapreneur's Playbook - Every company needs one

Much of my working life, I wrestled with a nagging feeling: Was I being true to who I really was?

I devoured books on entrepreneurship, spent hours being mentored by founders, and even helped several launch their companies. Yet I had never started one of my own. And that dissonance haunted me.

But here’s the truth: I had built things from scratch, even if it wasn't as obvious.

I created a recruiting department at a non-profit when I was just starting out my career.

I relocated to Europe to launch a sales org in Germany, including navigating language, culture, and an entirely new market.

I’ve helped scale revenue from zero to $100M.

I’ve written the first playbooks, hired the first teams, signed the first deals.

Still...it didn’t feel like it “counted.”

Until one day, many years ago, my mentor, Vance, said something that stopped me in my tracks: “Matt, I'm so grateful I have an intrapreneur like you in our company.” Hhmmm...I’d never heard the term before. So I looked it up. And suddenly everything made sense.

An intrapreneur is someone who builds like an entrepreneur, only from inside someone else’s business. They innovate, take risks, create new revenue streams, and own outcomes without ever needing a founder title.

Since then, I’ve come to believe this:

👍 Every company needs at least one intrapreneur.

👍 Someone who isn’t afraid to think big, act fast, and build as if the business were their own.

That’s the spirit behind my creation of MC2 OnDemand. Not just strategy. Not just leadership. But true intrapreneurship on demand. Something every company needs.